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Millie Bobbie Brown’s new scent, Wildly Me, had a waitlist of more than 13K people, according to the brand.
January 8, 2024
By: Lianna Albrizio
Associate Editor
Six months after Millie Bobbie Brown’s Wildly Me fragrance garnered a waitlist of more than 13,000 people, the influencer’s debut perfume is hitting the shelves at Ulta Beauty both in-store and online. Wildly Me encapsulates her journey of embracing individuality and fearlessly navigating an unconventional path, per marketers. The fragrance emits an aroma of periwinkle florals combined with sandalwood and upcycled cedarwood, rooting consumers in rich, earthy scents. Related...
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